PROMOTION Tommy's has become known to many Southern Californians as the "Word of Mouth" hamburger. This is largely due to the lack of advertising by the Company. Amazingly, the saying that the "word of mouth travels fast" has proven true for Tommy's. Tommy's has also been the beneficiary of much free advertising. Television shows such as Eye on L.A., 2 on the Town, and P.M. Magazine have featured segments on the original Tommy's. Print-media stories on Tommy's have been seen in Los Angeles magazines, BIG VALLEY magazine, the Los Angeles Times, the Downtown News, and various other publications. Many motion pictures have included Tommy's in scenes as well. Tommy's can lay claim to the slogan "World Famous" due to the inordinate attention given by the foreign press. The Swedish magazine, Chic, mentions Tommy's as L.A.'s quintessential fast food. Australian, Korean, Japanese, and Taiwanese television featured Tommy's as part of their 1984 Summer Olympic coverage. In addition, tourist groups from all over the world frequently include the original Tommy's on Beverly as one of their regular stops. Needless to say, this kind of publicity can only help business. The University of Southern California has long provided Tommy's with new customers as well. In fact, an annual Trojan ritual has become the U.S.C. campus dormitory Tommy's hamburger eating contest. So spirited is the competition, that local television news coverage has become expected by the students. PREVIOUS | NEXT