THE CONCEPT
Tommy's is oriented toward a wide customer base. Young, Old,
families, and every ethnic background imaginable patronize
the stands. The restaurants feature a limited menu consisting
of high-quality, low-price foods. The entrees served include
hamburgers, hot dogs, and tamales. Each location also
serves french fries. All entrees are served with Tommy's
famous chili unless otherwise requested.
The ingredients are of the highest quality, including 100%
beef patties and hot dogs, double-thick slices of real cheese,
fresh chopped onions, hand-sliced beef steak tomatoes, pickles
and mustard. All items are prepared to order, and extra
portions of chili, mustard, onion, or tomato are served at
no extra charge. Portions are extremely generous, as food
costs are much higher than industry standards. The restaurants
are profitable due only to the high volume of customers
flowing through each unit.
The limited menu allows the speed of service to be
unsurpassed in the industry. In the original location,
the average service time during a rush period is about
15 seconds. Customers have come to expect long lines at
Tommy's but come to delight in the speed at which they move.
This speed of service also creates an ideal situation for a
drive-thru. As a result, many Tommy's include the drive-thru
feature.
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